Crafting Inclusive Content
Embracing Neurodiversity with Open Arms
It is so refreshing to see a more inclusive world in 2024, where diversity thrives and inclusivity is accepted more on a global scale. Here at TGD, we're not just making content; we're crafting stories that resonate universally, including with those of diverse neurological backgrounds. In this article we explore some tips that will allow neurodivergents to thrive and managers to communicate more effectively in the workplace.
Neurodiversity is like a vibrant rug, each thread representing unique ways of thinking and experiencing life, from autism to ADHD and beyond. It's a celebration of our differences.
Why is accessibility important? Because we are humans and every human has their own personalities, experiences and ‘wiring’. It is super important for a neurodivergent to feel included, valued and appreciated - just like everyone else.
To connect with neurodiverse audiences, we can:
Speak Their Language:
Use simple, clear language as if chatting over coffee. In your content, write clear and consise points and break down the framework to provide and easy to understand.
Paint a Picture:
Incorporate visuals and graphics to break down content and make your content more engaging.
Structure for Success:
Think of our content as a road trip – we need signposts and pit stops along the way. Break it down into bite-sized chunks, add headings for navigation, and make it easy for everyone to follow along.
Get Interactive:
Learning should be fun, right? So add some excitement with interactive elements like quizzes, polls, and games. Who knows, we might even learn a thing or two along the way!
For tools and techniques:
Accessibility Checkers:
Think of them as our trusty sidekicks, helping us spot any accessibility bumps in the road and offering up solutions to smooth things out.
User Testing:
Who better to test our content than the very people we're creating it for? Let's invite our neurotype employees and audience to the table and listen to their valuable feedback. Creating content itself is an on-going learning experience and when you can write neurodiversity inclusive content - you gain an invaluable skill.
Continuous Learning:
As always, it is vital to continue to learn about the latest trends and best practises in the neuro world as well as the latest technologies in the marketing world.
Creating accessible content isn't just about meeting standards; it's about embracing and celebrating the diversity of human experience, inviting everyone into the conversation. Let's create a world where everyone is seen, heard, and valued.
{Message to managers and HR reps: It doesn’t need to take you hours upon hours of research and change the whole company - but it can help reading a few articles, looking up a couple of tools and, well, asking employees what their thoughts are and that doesn’t cost you a penny and could save your a lot of money and lower staff turnover in the future.}
Interested in finding out more about our Neurodiversity services? Contact us today at hello@taniagerard.co.uk.